AV Standards of professional Conduct © 2010 African Views Organization

(Rules of Engagement)

Code of ethics and standards of Organizational Conduct


The African Views Organization Code of Ethics and Standards of Organizational Conduct are fundamental to the values of African Views Intelligence and essential to achieving its mission to lead the organization globally by setting high standards of education, integrity, and organizational excellence. High ethical standards are critical to maintaining the public and institutional trust in every country.

Code and Standards have promoted the integrity of African Views Organization members and served as a model for measuring the ethics of our organization globally, regardless of job function, cultural differences, or local laws and regulations.

All AV Institute members (including directors, partners, and associates with [AV®] designation) and AV candidates must abide by the Code and Standards and are encouraged to notify their employer of this responsibility. Violations may result in disciplinary sanctions by African Views Organization. Sanctions can include revocation of membership, revocation of candidacy in the AV Program, and revocation of the right to use the AV designation.

The Code of Ethics

Members of African Views Organization (including AV charter holders) and candidates for the AV designation (“Directors and Associates”) must:

• Act with integrity, competence, diligence, respect, and in an ethical manner with the public, community, prospective community, employers, employees, colleagues in the organization, and other participants in the global sustainable development social activities and markets.

• Place the integrity of the organization and the interests of community above their own personal interests.

• Use reasonable care and exercise independent organizational judgment when conducting analysis, making analysis, taking actions, and engaging in other organizational activities.

• Practice and encourage others to practice in an organizational and ethical manner that will reflect credit on themselves and the organization.

• Promote the integrity of and uphold the rules governing non for profit organizations.

• Maintain and improve their organizational competence and strive to maintain and improve the competence of other colleagues and organization in the same field.



i. Organization

a. Knowledge of the law.

Directors and Associates must understand and comply with all applicable laws, rules, and regulations (including the African Views Organization Code of Ethics and Standards of Organizational Conduct) of any government, regulatory organization, licensing agency, or any legal authority governing their organizational activities. In the event of conflict,

Directors and Associates must comply with the more strict law, rule, or regulation.

Directors and Associates must not knowingly participate or assist in and must dissociate from any violation of such laws, rules, or regulations.

B. independence and objectivity

Directors and Associates must use reasonable care and judgment to achieve and maintain independence and objectivity in their organizational activities. Directors and Associates must not offer, solicit, or accept any gift, benefit, compensation, or consideration that reasonably could be expected to compromise their own or another’s independence and objectivity.

C. misrepresentation

Directors and Associates must not knowingly make any misrepresentations relating to analysis, analysis, actions, or other organizational activities.

D. misconduct

Directors and Associates must not engage in any organizational conduct involving dishonesty, fraud, or deceit or commit any act that reflects adversely on their organizational reputation, integrity, or competence.




ii. Integrity of Non for profit organizations (AV research and development institute and Media)

a.   Material Nonpublic information

Directors and Associates who possess material nonpublic information that could affect the value of AV must not act or cause others to act on the information.

b.   Manipulation

Directors and Associates must not engage in practices that distort result or artificially inflate, or exaggerate volume with the intent to mislead authority, society, or the community.


iii. Duties to Community

a.      Loyalty, Prudence, and Care

Directors and Associates have a duty of loyalty to their community and must act with reasonable care and exercise prudent judgment.

Directors and Associates must act for the benefit of their community and place their community’ interests before any employer’s or their own interests.

b.      Fair dealing

Directors and Associates must deal fairly and objectively with all community when providing analysis, making analysis, taking action, or engaging in other organizational activities.

c.       Suitability

1. When Directors and Associates are in an advisory relationship with a client, they must:

a. Make a reasonable inquiry into a client’s or prospective client’s experience, objectives, and constraints prior to making any recommendation or taking action and must reassess and update this information regularly.

b. Determine that a recommendation or proposal is suitable to the client’s situation and consistent with the AV’s objectives, mandates, and constraints before making any recommendation or taking action.

c. Judge the suitability of s in the context of the client’s total agenda.

2. When Directors and Associates are responsible for managing a portfolio to a specific mandate, strategy, or function, they must make only analysis or take only actions that are consistent with the stated objectives and constraints of the agenda.

d.      Performance Presentation

When communicating performance information, Directors and Associates must make reasonable efforts to ensure that it is fair, accurate, and complete.

e.      Preservation of Confidentiality

Directors and Associates must keep information about current, former, and prospective community confidential unless:

1. The information concerns illegal activities on the part of the client or prospective client,

2. Disclosure is required by law, or

3. The client or prospective client permits disclosure of the information.


IV. Duties To employers

a.       Loyalty

 In matters related to their employment, Directors and Associates must act for the benefit of their employer and not deprive their employer of the advantage of their skills and abilities, divulge confidential information, or otherwise cause harm to the employer (AV).

b.      Additional Compensation arrangements

Directors and Associates must not accept gifts, benefits, compensation, or consideration that competes with or might reasonably be expected to create a conflict of interest with their AV’s interest unless they obtain written consent from all parties involved.

C. responsibilities of supervisors

Directors and Associates must make reasonable efforts to detect and prevent violations of applicable laws, rules, regulations, and the Code and Standards by anyone subject to their supervision or authority note that AV country chapters are supervised by AVHQ. Student Chapters are supervised by AV country chapter designations.

V. analysis, analysis, and actions

a.       diligence and reasonable basis

Directors and Associates must:

1. Exercise diligence, independence, and thoroughness in analyzing s, making analysis, and taking actions.

2. Have a reasonable and adequate basis, supported by appropriate research and investigation, for any 

Analysis, recommendation, or action

b.      Communication with Community and Prospective Community

Directors and Associates must:

1. Disclose to community and prospective community the basic format and general principles of the processes they use to analyze s, select securities, and construct portfolios and must promptly disclose any changes that might materially affect those processes.

2. Use reasonable judgment in identifying which factors are important to their analyses, recommendation, or actions and include those factors in communications with community and prospective community.

3. Distinguish between fact and opinion in the presentation of research and analysis.

c.       Record retention

Directors and Associates must develop and maintain appropriate records to support their research reports, analysis, actions, and other related communications with community and prospective community.


Vi. Conflicts of interest

a.       Disclosure of Conflicts

Directors and Associates must make full and fair disclosure of all matters that could reasonably be expected to impair their independence and objectivity or interfere with respective duties to their community, prospective community, and employer. Directors and Associates must ensure that such disclosures are prominent, are delivered in plain language, and communicate the relevant information effectively.

b. Priority of Transactions. 

Transactions for community and employers must have priority over transactions in which a Directors and Associates is the beneficial owner.

C. referral fees

Directors and Associates must disclose to their employer, community, and prospective community, as appropriate, any compensation, consideration, or benefit received from or paid to others for the recommendation of products or services.

Vii. Responsibilities as African Views Organization Directors and Associates

a.       Conduct as Directors and Associates in the AV Intelligence Unit.

Directors and Associates must not engage in any conduct that compromises the reputation or integrity of African Views Organization or the AV designation or the integrity, validity, or security of the AV organization.

b.      Reference to African Views Organization, the AV designation, and the AV Program When referring to African Views Organization, African Views Organization membership, the AV designation, or candidacy in the AV Program, Directors and Associates must not misrepresent or exaggerate the meaning or implications of membership in AV Institute, holding the AV designation, or candidacy in the AV program.